Covenant Health Plainview has announced the acquisition of the Plainview-based West Texas Family Medicine, which operates clinics in Floydada and Hale Center, effective Monday, April 19, 2021.
“Acquiring West Texas Family Medicine clinics will have a great impact on our community and the surrounding communities that we serve,” said Covenant Health Plainview CEO Cassie Mogg.
“Changes in the healthcare industry have made it increasingly difficult for stand-alone medical groups such as West Texas Family Medicine to stay financially viable. It’s Covenant Health Plainview’s mission to ensure our communities have access to quality care. West Texas Family Medicine has a significant patient base not only in Plainview but in Hale Center and Floydada. This acquisition will ensure those patients will still have access to their providers while at the same time creating opportunities to bring more advanced care closer to home.”
The West Texas Family Medicine clinic was established in 2009 and is run by physicians, including Dr. Craig Horton, Dr. Mark McClanahan, Dr. Monte Swanson and Dr. Jon Watkins.
“The pandemic has taught us that we really need to be a part of a bigger organization to stay viable and there was really no reason to look outside of Covenant Health Plainview, who are already well established in our community,” said McClanahan.
Covenant Health has purchased both Plainview clinic locations (1806 Quincy Street and 1605 W. 5th St.) as well as the West Texas Family Medicine clinic in Hale Center (315 W. Cleveland St.) and will lease the Floydada building (901 W. Crockett St.) from the Cogdell Clinic group.
“I am thrilled that Covenant will be in Floydada. I know the standard of care that Covenant thrives for and I am confident that our citizens will have the best care available to them,” said T.K. Farris, president of the Cogdell Clinic board.
The clinics will now operate under the supervision of Covenant Health Plainview and will employ more than 80 caregivers and five mid-level providers.
Operations, hours and providers at each clinic will not change.
“The best thing about this whole thing is that everybody can work together more,” added Watkins. “I think Covenant Health does a good job of taking care of their employees and their patients. So, I’m looking forward to all the benefits our employees will now have as a part of Covenant Health Plainview.”
The West Texas Family physicians all agreed that the Covenant Health Plainview acquisition would be beneficial for everyone including their patients and employees.
“I think the most important thing, to us, that the pandemic highlighted, is the necessity to be involved in a larger group that could deliver medicine more economically and more efficiently than a small group could,” explained Horton. “This move will help us to continue to provide employment for over 80 employees and their families in the area. This also keeps seven providers local to provide care in a rural community.”
Swanson agreed, adding the acquisition will help provide a seamless patient experience between the hospital and clinics. “There will be better transparency of medicine between us and Covenant Health Plainview. We can integrate medicine better for an overall better healthcare experience,” he said.
A better healthcare experience will include utilizing West Texas’ Fifth Street medical plaza to bring in more specialty physicians and services to Plainview.
“More patients will now have access to the Covenant Health network. It is evident that a larger primary care base is essential to meet the needs of our community, which allows us the opportunity to provide more specialized services to our patients,” said Mogg.
Covenant Hospital Plainview already offers outstanding care in cardiology, orthopedics, general surgery, ophthalmology and gynecology. It also contracts with specialty providers to offer satellite clinics for services including oncology, spine care and pain management.
“We have a large population of patients that can’t travel to the tertiary facilities to see a specialist. The more services we can offer inside Hale County, the more we feel we are fulfilling our mission and promise of providing care closer to home to ease the way for our patients.”
Both organizations agree, the overall mission for both medical groups have been strengthening the care in Plainview and in the surrounding communities.
Recognizing the change in the reimbursement system coming, the West Texas group approached the Covenant Health group in late 2020.
“All of us really like the current CEO, Cassie Mogg, and the past CEO, Alan King, because they are very pro-family medicine and very pro Plainview,” said McClanahan.
Covenant Health Plainview saw the potential.
“West Texas Family Medicine takes care of a large percentage of patients, without their services, we could not meet the needs of our community. I’m excited to see Plainview continue to grow and I look forward to working together as a unified team,” said Mogg.
Horton agreed, noting that the move would improve the coordination of care. “There are some areas where competition is good,” he said, “but when you’re trying to provide a higher level of care, teamwork is better.”
Covenant Health’s mission, it said in a press release this week, is to not only provide for the medical needs of its region, but also support the community as a whole.