Texas Spur owners acquire Floyd County Hesperian-Beacon

Floyd County Hesperian-Beacon
Texas Spur owners acquire Floyd County Hesperian-Beacon


FLOYDADA — The Floyd County Hesperian-Beacon, the weekly newspaper serving Floyd County, Texas, east of Lubbock, is under new ownership as of January 31, 2021.


Paragraph Ranch LLC, a media company based in Dickens County, has purchased the publication, which was founded in 1896 as the Hesperian-Gazette and eventually merged with the Lockney Beacon in 1991 under publisher Kenneth Towery and editor Alice Towery Gilroy, his daughter. The media group currently publishes two other weeklies, The Texas Spur (Spur) and The Caprock Courier (Silverton).


“We are pleased and honored to continue the tradition of communty coverage in West Texas with the Hesperian-Beacon,” said Kay Ellington, CEO of Paragraph Ranch LLC and publisher of the Texas Spur and the Caprock Courier. “We look forward to serving new readers and renewing long-standing relationships in the region.”


Together the three newspapers cover news in eight contiguous counties of West Texas, reaching 7,382 square miles of area and a market population of over 17,000.

“The addition of Floyd County’s long-established weekly newspaper to our group brings together a powerful voice in rural Texas, especially in agriculture,” said Ellington, a West Texas native.


Ellington, who brings to the job four decades of experience with local newspapers and national media firms, including the New York Times Group and Gannett Newspapers, has been publisher of The Texas Spur since 2018 and in 2015 was founding editor and publisher of Lone Star Literary Life, Texas’s weekly online news about books, authors, and literary events.


Barbara Brannon, who retired in 2019 as executive director of the Texas Plains Trail Region heritage tourism organization of the Texas Historical Commission, currently serves as editor of the Texas Spur and will serve as associate publisher of the Hesperian-Beacon. Formerly marketing manager of Texas Tech University Press, Brannon has worked in publishing and communications for four decades.


“I’m excited to join with The Caprock Courier and The Texas Spur, and I think it will be an asset to our community to have ownership of the Floyd County Hesperian-Beacon remain in our area,” said Barbara Anderson, who will continue in the role of Hesperian-Beacon managing editor and business manager. Liz Adams will serve as content editor for the Hesperian-Beacon in addition to her similar responsibilities for the neighboring Caprock Courier.


The Floyd County Hesperian-Beacon will continue in print as it has weekly for 124 years, and will continue to entered for mailing in Floyd County.  The newspaper will be available on Wednesdays in Floydada and Lockney, in the same locations. The weekly online edition is published at www.hesperianbeacononline.com.

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