Payne Family Pharmacy earns No. 1 ranking

Being a Good Neighbor

The team at Payne Family Pharmacy & Gifts, from left, Michael Sikes, Ma’Kayla Garcia, Denice Payne, Adriana De Los Santos, Justin Payne. Not pictured, Susie Flores-Champion. (The Hesperian-Beacon/Barbara Anderson)

By Jackie Zimmerman/Publisher—

For 26 years, Denice Payne has lived by serving her friends and neighbors with honesty, integrity and accuracy.

And it’s those attributes that helped earn Payne Family Pharmacy & Gifts, and hundreds of other small, independent pharmacists like her that belong to The Good Neighbor Pharmacy Program, the “Highest in Customer Satisfaction with Chain Drug Store Pharmacies” award by J.D. Power.

This is the second consecutive year J.D. Power awarded The Good Neighbor Pharmacy program the #1 ranking. In its study, the pharmacies earned a score of 915 out of 1,000. The 2020 study is based on responses from 13,378 pharmacy customers who filled a prescription during three months prior to the survey period of September 2019 to May 2020.

Payne, who has participated in the Good Neighbor Pharmacy program for three years, said she chooses to be part of the program because it helps her contract with insurances and other programs that otherwise would not work with her small, independent pharmacy.

Payne Family Pharmacy & Gifts is part of the Good Neighbor Pharmacy program that has been awarded the J.D. Powers #1 ranking for “Highest in Customer Satisfaction with Chain Drug Store Pharmacies.” (Courtesy photo)

She said the program helps her compete on a more level playing field by assisting with contracts, marketing and other services to ensure she can compete with the very large pharmacies that have stores across the country.

“We work hard as a small independent store to be honest and straightforward. Just because we live in a small town in West Texas does not mean we don’t deserve the same type of services people in large cities receive,” Payne said.

“This program helps me continue to provide A+ service to customers,” she said. “The program does not usurp any of our independence. We can do what we want to do, set our own hours and be involved in our community.

Payne, a graduate of Floydada High School and Southwestern Oklahoma State University, moved back to West Texas to raise her family.  She bought the store in Floydada on Jan 1, 1994.

Proud to be a family pharmacy, Payne’s son Justin is a pharmacy tech and provides technology services, and the five employees are all Floydada graduates.

“Plus, we have had about 10 students intern with us and then go to pharmacy school,” Payne said.

Payne also has been involved in women in pharmacy groups over the years and helped establish Women in Pharmacy Day in 2018. This year, Women in Pharmacy Day is Oct. 12, and National Pharmacy Week will be Oct. 18-24.

Along with offering complete pharmacy services, which includes the full line of vitamins that are produced in the United States, and thousands of over the counter medicinal products including Band Aids, first aid items and health and wellness products. “We provide clinical and pharmaceutical services to our community,” Payne said.

The shop also offers unique gifts, a bridal registry, and more.

“We focus on wellness, health, immunizations and other services,” she said. “Our motto is accuracy, honesty and integrity. We want people to know we fill their prescriptions accurately, and our honesty and integrity cannot be compromised.

“We have served at least three generations of families. We knew them in the 90s and they have been a big part of our success. We serve the little ones and love to watch them grow and flourish in Floydada.”

Payne Pharmacy, located at 200 S. Main St. in Floydada, is open 8:30 a.m. to 6 p.m. Monday through Friday and 8:30 a.m. to noon Saturdays.

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