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By Yelena Serrato/The Hesperian-Beacon—
FLOYDADA—Floydada made the TV news – and it’s all good news.
KCBD News Channel 11 of Lubbock kicked off the second week of its Community Wide Coverage Tour with a spotlight of Floydada on Tuesday July 28.
KCBD has been featuring surrounding Lubbock communities for 18 years, highlighting the stories of a town’s history, community members, businesses and schools.
Floydada Mayor Bobby Gilliland said it’s important for the community to be out in front of the people of the South Plains, and residents should be excited to be featured.
News anchors Karin McCay and Abner Euresti featured the success of local businesses, including Pumpkin Pyle, The Scoop and community legend Don Hardy and his classic cars. KCBD also featured a story on Dr. Kevin Shivley’s Family Dentistry office and their work providing fitted mouth pieces to the Floydada Whirlwind football team. The custom mouth guards are provided at no cost to the players or coaching staff, compliments of Dr. Shivley.
KCBD also helped promote the fundraiser the Plains Baptist Camp and Retreat Center hopes to launch to overcome the effects of COVID-19.
Along with providing local news, KCBD brought out meteorologist John Robinson who provided the forecast live from the Assister Punkin Ranch & Pumpkin Patch.
Sports Journalist Pete Christy conducted a series of interviews with Head Basketball Coach Adam Zepeda and Head Football Coach Scotty Bruington about the upcoming 2020-2021 season.
KCBD was on site with its news coverage, live from the new high school and secondary building. Due to COVID-19 restricts, no crowds were allowed during the coverage like previous years where the entire community was welcome to watch live.
Despite the restrictions, KCBD highlighted the community and townspeople that make Pumpkin Capital USA a special place to live. The stories of Floydada can be found on KCBD.com.
“This feature keeps our community out in the eye of the public. Even though we did not have a gathering, it still let’s people know we are here and that we have a new business in town (The Scoop), and, of course, about the Pyle’s, who are big contributors to the Floydada Chamber and the community. Pumpkin Pyle gets exposure all over the world,” Gilliland said.